Sports Betting ROI: The Ultimate Guide

Learn how to calculate, track, and improve your Return on Investment in sports betting across Soccer, NFL, and NBA

What is Sports Betting ROI?

ROI (Return on Investment) is the most important metric for measuring sports betting performance. Unlike win rate, which only tells you what percentage of bets you won, ROI shows your actual profitability relative to the amount you've wagered.

The ROI Formula

ROI (%) = ((Total Payout - Total Stake) / Total Stake) × 100

ROI Examples

✓ Profitable Bettor

  • Total Bets: 100
  • Total Stake: $10,000
  • Total Payout: $11,500
  • ROI: +15%
  • Profit: $1,500

✗ Losing Bettor

  • Total Bets: 100
  • Total Stake: $10,000
  • Total Payout: $8,500
  • ROI: -15%
  • Loss: -$1,500

What is a Good ROI in Sports Betting?

Excellent
+15% or higher
Professional level performance
Good
+5% to +15%
Solid profitable betting
Poor
Below +5%
Needs improvement

Important: These benchmarks apply to large sample sizes (100+ bets). Short-term variance can cause wild ROI swings even for profitable bettors.

How to Improve Your Sports Betting ROI

  1. 1.
    Shop for the Best Odds

    Even a 0.10 difference in odds can significantly impact your long-term ROI. Use multiple sportsbooks to get the best lines.

  2. 2.
    Specialize in Specific Sports or Markets

    Focus on 1-2 sports (e.g., NFL and NBA) rather than betting on everything. Specialization leads to better knowledge and edge.

  3. 3.
    Track Every Bet

    Use tools like ROIRank to automatically calculate your ROI and identify your strengths and weaknesses.

  4. 4.
    Use Proper Bankroll Management

    Bet 1-5% of your bankroll per wager. This prevents large losses from destroying your ROI.

  5. 5.
    Follow Proven Tipsters

    Learn from verified tipsters with positive long-term ROI. Study their strategies and betting patterns.

Start Tracking Your ROI Today

Join ROIRank to automatically calculate your sports betting ROI and compare your performance against top tipsters.